Trends are a thing that happens in every aspect of life, and that is no different when it comes to b2b e-commerce as well. And as is the case with all trends and changes, the faster you adapt, the bigger your chance of success will be and this is probably the trust if you are a business owner since falling behind on the latest trends can mean that you fall behind your competition. With that said, business trends are ever-changing and it can be hard to keep up with them, which is why in this article we will let you know about a few of the newest b2b e-commerce trends to help you keep your website up to date.
Make sure you give your customers real-time pricing and inventory updates
If there is one way to lose a customer with lightning speed is to have them order a product and then tell those days later that it is actually not in stock. To avoid something like this, you need to make sure that you b2b ecommerce website will have a dynamic pricing and inventory update that will work in real time because this will help you enhance the overall experience that your customers will get on your website and help you retain those customers.
Offer your customers a more customized user experience
Purchasing something on a b2b ecommerce website is not a simple as buying a pair of shoes on a regular ecommerce. To accommodate the complexity of the whole process that b2b requires you can make sure that your platform is able to track their previous purchases and then offer them products based on those previous orders. You can give them a sort of custom short-cut that will allow them to order from a list of past purchases that they have made, which they will surely appreciate since that will definitely save them a lot of time.
Offer your customers the chance to subscribe
This is another thing that you can offer your customers that will help them save time and make their whole shopping experience on your b2b ecommerce website overall more convenient and enjoyable. These types of subscription-based business models are no longer limited to SaaS providers and they have been gaining more and more popularity in the world of b2b ecommerce as well. You will find that apart from this model being very convenient for your customers, it will also help you generate recurring revenue from the subscribing customers and the fact that they are subscribed means that it will be easier for you to predict your profit.
It’s not difficult to follow trends if you know what they are in advance, which is why we have created this article for you. Now that you know what they are, it is up to you to implement them as best as you can and make your b2b ecommerce website a place where your customers will love to come back to.
Additional Reading: 4 Ways Of Improving Your E-Commerce Website Conversion Rates